LA YAYA PILI, A CASE STUDY BY STORYTELLING&CO.
The blog Storytelling&Co. (www.storytellingdigital.com), one of the specialists in Spanish on corporate and business storytelling has highlighted the important role of the Pili Yaya as the protagonist of the corporate story of Ralda+Friends.
In this recent article “La Yaya Pili, a story which works” , (http://storytellingdigital.com/2015/10/06/la-yaya-pili-una-narrativa-que-funciona/), it explains how the Yaya symbolizes the witness of a century-old tradition that is moved from parents to children as well as the use of a product of the highest quality that brings health to those who consume it.
According to this article, “thanks to the daily actions of real people such as Pili, Aitana and the rest of family and friends, the stories become more plausible and credible to the public, and products become something meaningful to which the public can develop favorable feelings.”
But the amazing thing is that they are even talking about us on the other side of the Atlantic… In the newsletter of an Argentine brand content specialist, they have integrated the article of Storytelling&Co. inside the newsletter that was sent to a lot of people around the world. Well if we follow like this, we will become a viral phenomenon… incredible!
Here is the newsletter (the article is a little bit below):
http://paper.li/jorgeduarteruiz/1358430722?edition_id=5ed16040-6d1c-11e5-ae84-0cc47a0d1609
Once again, they are talking about Ralda Friends and we like it. In this case, it was from the point of view of the corporate storryteeling and not about our product, our olive oil. However if it can help us to enlarge the community of adopters and friends, we are not going to complain J.
If you have not yet seen the two first video-recipes of the Yaya Pili, please find attached the links (they are only in Spanish for the time being):
http://www.raldafriends.com/rf/receta-de-allioli/
Carpe Diem
Pedro Ralda
